THE WORLD OF HAVAIANAS
is the new brand experience platform that brings the soul of Brasil to the most iconic travel destinations.
every experience is crafted to embody the true spirit of Havaianas and the vibrant soul of Brasil, through 4 strategic pillars
THE PILLARS
the aesthetic lens is always full of
BRAZILIANNESS
Brazilianness it’s a mix of everything: Colors, rhythms, flavors, sensations. It’s turning the ordinary into a contagious spectacle. It’s informal, but refined. ginga-moving. creative. free-spirited. warm and welcoming. It’s not a fragmented brazilianness, it’s Brasil in its entirety, in all its enormity
the experience vibe is always
SOLAR
being solar is the boldest symbol of our tropical wisdom—warm vibes, vibrant tones, glowing details. solar energy anywhere, anytime
the cultural point of view is
ORIGINAL
we’re never generic. we blend in like locals. we hunt the world’s most original upcoming destinations and places—with unexpected experience formats
summer is our territory, but we go
BEYOND THE BEACH AND SUMMER
Summer lives in us and we believe it exists in all four seasons. Beaches, pools and rivers are our natural territory, but we will make cities, galleries, rooftops and festivals our own
